A.T. Stewart, John Wanamaker, the Great Fire, and the Great Flood (Part II)

Ed. Note: If you missed Part I, you can check it out here.

In 1954, Wanamaker's announced it would close its store complex on the blocks between 4th Avenue and Broadway, 8th and 10th Streets, citing a new focus on suburban stores.  The older store, the 1862 A.T. Stewart "Iron Palace" was already being used as offices, having been leased to the U.S. Goverment some years earlier.  In December 1954, the store closed its doors.

In March 1956, a group acquired the site of the "Iron Palace" with plans to build a complex of 478 apartments.  Demolition began a few months later, scheduled to take four months.  Then on July 14, a massive fire broke out.

An amazing newsreel from British Pathé. Click the image to view the video, or go here to launch the video on its own page.

The Times reported the blaze took 25 hours to control with 187 firefighters hurt.  The Broadway BMT subway (today's N/R) and the Lexington IRT (today's 4/5/6) were closed, as were the surrounding streets, including Broadway and 4th Avenue.  Thousands of site-seers surrounded the site to catch a glimpse of the calamity:

There was plenty to see...The area within Twelfth Street on the north, Eighth Street and Astor Place on the south, University Place on the west and Third Avenue on the east resembled a hastily constructed battle scene...From the gray stone pile of the Wanamaker building, which resembled a gaping, bombed-out shell, billowed acrid smoke, intermittently shot through with licks of flame.
New York Times, July 16, 1956

Crowds gather to watch the fire in two shots by photographer Robert Frank.

The top photo seems to be taken from 9th Street at 4th Avenue looking downtown (note the Cooper Union Foundation Building in the background).

I haven't been able to pinpoint this second photo, although I have some ideas. Guesses?

With an estimated 50,000,000 gallons of water used on the fire, the Astor Place station was completely flooded.  The track foundation for the IRT line was washed away, and the Transit Authority feared that 4th Avenue might itself collapse.  The BMT and IRT lines were completely shut down for two days and normal service was not restored for five days.  A week later, 4th Avenue remained closed from 8th Street to 11th Street as repairs continued.

July 1956: A great shot of the construction activity in Astor Place after the flood, taken from the northwest corner of 9th Street and 4th Avenue.  Note the scaffolding at the far left from the demolition of another landmark, Bible House, underway at the same time.  Also note the billboard advertising the 1955-56 World's Fair in the Dominican Republic instead of the Coca-Cola display made famous by Rudy Burckhardt.
The Miracle of Astor Place, Transit Magazine, November 1956

Foundation work for the Stewart House apartments began in April 1959 and the project was completed in 1960.

A view of Wanamaker's "new building" in 1933.  This view looks west across 4th Avenue and Lafayette Street. The building survives today as 770 Broadway and home to KMart.
Ryerson & Burnham Collection

Here's the building today.

Some stills worth noting from the British Pathé newsreel:

• At 0:36: Appears to be looking down Broadway (east side) across 8th Street at the corner where the Gap now stands (it was a Manhattan Savings Bank in 1956).
• At 0:42: A ghostly image looking up 4th Avenue from 9th to 10th Streets, note the shadow of the Con Ed tower in the upper right.

New York Times References

Coverage of the Wanamaker's store closing and sale by the New York Times:

• An announcement of the closing of the store:
  Wanamaker to Close Main Store After 58 Years on Broadway Site; JOHN WANAMAKER WILL CLOSE STORE (October 26, 1954)
• Stories of the final customers and Wanamaker's staff:
  Bell Tolls Closing of Wanamaker's As Saddened Staff Toils to the End; BELL TOLLS CLOSE OF WANAMAKER'S (December 19, 1954)
• The buildings are sold to an investment syndicate:
  3 PROPERTIES SOLD BY WANAMAKER'S; Syndicate Plans Apartments for One Block, Conversion to Offices for Another (January 17, 1955)
• A group purchases the northern site to build apartments:
  BUILDERS ACQUIRE WANAMAKER SITE; Syndicate Gets North Block of Old Store Property for Apartments TO HOUSE 478 FAMILIES (March 18, 1956)

Coverage of the Wanamaker's fire by the New York Times, July 15-19, 1956:

• WANAMAKER FIRE IMPERILS IRT LINE; 77 HURT AT SCENE; Service Between Brooklyn Bridge and Grand Central Stations Is Halted 'COLLAPSE' THREATENED Police Doubt Subway Pillars Will Stand--Cavanagh Fears Street Buckle (July 15, 1956)
• EAST SIDE IRT AND BMT KNOCKED OUT BY WATER IN FIRE AT WANAMAKER'S; 187 FIREMEN HURT IN 25-HOUR FIGHT; STATIONS FLOODED Service on IRT South to 23d St. Due to Be Restored Today Foundations to Be Checked WANAMAKER FIRE HALTS SUBWAYS (July 16, 1956)
• Traffic Jams Are Expected Today in Area of Wanamaker Fire; AUTOS REROUTED OFF FOURTH AVE. Transit Unit Fears Roadway May Collapse Because of Flood in Subway Tunnel (July 16, 1956)
• Big Downtown Fire Draws Thousands; Defense Workers Help Police With Crowds; TRAFFIC REDUCED TO A MERE CRAWL (July 16, 1956)
• BMT TIE-UP ENDED; FULL IRT REPAIRS MAY TAKE 3 WEEKS; Train Stalled by Wanamaker Fire Is Hauled Out in a Daring Maneuver STATION IS PUMPED OUT (July 17, 1956)
• IRT at Astor Place Gets Concrete Bed (July 19, 1956) 
• WANAMAKER SITE QUIET.; Viewers at Scene of Fire Dwindle to a Few (July 23, 1956)

Sleepers

In 1996, the Barry Levinson film Sleepers opened with an all-star cast and good reviews.  A scene that establishes the story involves a hot dog cart careening down the stairs of a subway station.  If you look closely, you'll see the scene was filmed at the Astor Place station.  Note the period of the cars and dress; the scene takes place in the mid/late 60's.  Some screen grabs are below.

The kids push the stolen hot dog cart around the corner at 9th Street, headed downtown on 4th Avenue.  You can see Chris French Cleaners on Google.

A view from the bottom of the stairs at the uptown side of the Astor Place station, looking up at the kiosk.

The kids struggle to keep control of the cart.  Note the Wanamaker's building (770 Broadway) and the Stewart House apartments in the background.

I wonder if I'm the only one who found it amusing that these kids pushed that cart all the way from Hell's Kitchen (where they lived) to Astor Place.  Or is that what they mean by "suspension of disbelief."

You can see this scene on YouTube.  Look for an effects shot that makes a downtown view of Astor Place look like Times Square.

A.T. Stewart, John Wanamaker, the Great Fire, and the Great Flood (Part I)

Ed. Note: Part II of this post is here.

A.T. Stewart, considered by many to be the father of the modern department store, opened his immense flagship store in 1862 on the block sided by 9th and 10th Streets, Broadway and 4th Avenue.  Known as the "Iron Palace" (in contrast with Stewart's original store, the "Marble Palace", which opened in 1846 on lower Broadway), the store was the anchor of the new "Ladies Mile" retail district.  Stewart located his store to take advantage of the uptown movement of the elite to neighborhoods surrounding Union Square and Washington Square.

One of the earliest buildings to employ a cast iron facade, the new technology provided greater window area and natural light.  The building was designed by John Kellum and estimated to cost $2.75 million, and quickly became a tourist marvel.

View of the "Iron Palace" c. 1868 shortly after opening and before the extension, looking southeast with 10th Street to the left (looking east) and Broadway downtown to the right.  Note the two buildings to the right on the corner of Broadway and 9th Street (right).
Wikipedia

Another view before the 1870 extension, looking along the east side of Broadway uptown from 9th Street.  Note Grace Church, left, in the background.
NYPL Digital Gallery

I noticed that early photos of the building showed that its southern side did not extend to its ultimate border on 9th Street.  An extension was completed in 1870, apparently after additional lots or leaseholds were acquired.

•  A. T. Stewart's Dry Goods Palace-Opening of the New Extension (New York Times, March 29, 1870)  

Fully complete after the 1870 extension, looking at the northeast corner of Broadway (uptown to the left) and 9th Street (east to the right).  Note the 9th Street loading dock.

NYPL Digital Gallery

After Stewart's death in 1876 (he was buried at St. Marks Church in-the-Bowery and his remains were stolen and ransomed soon afterward, but that's another story), the business continued on until 1882 when it became Hilton, Hughes & Co (formed by associates of Stewart).  Hilton, Hughes failed in August 1896, and in September of that year, the building was acquired by John Wanamaker, a retailer from Philadelphia.

• BOUGHT BY MR. WANAMAKER; THE OLD A.T. STEWART STORE TO BE REOPENED (New York Times, September 29, 1896)
• BIDS SHOPPERS WELCOME; MR. WANAMAKER'S NEW STORE IN THIS CITY OPENED (New York Times, November 26, 1896)  

 

View looking to the northwest from 4th Avenue (uptown to the right) and 9th Street (west to the left).  Note the pedestrian "Bridge of Progress" over 9th Street (left of photo).
Museum of the City of New York (Berenice Abbott, 1936)

Wanamaker spent the next several years assembling lots on the block just south of his building, bordered by 8th and 9th Street, 4th Avenue and Broadway, before announcing in 1902 he would build a new building on that site.  Wanamaker planned to take advantage of the new IRT subway (under construction at the time), and made arrangements for the Astor Place station to open directly into the basement of his building. 

• NEW WANAMAKER STORE; To Be Built on Block South of the Present Establishment (New York Times, December 21, 1902)

According to the NOHO Historic District Report:

Pivotal to the commercial stability of the district was the 1903 decision of Wanamaker's Department Store to build an annex to its store at Broadway and 9th Street. At a time when many department stores were relocating uptown, Wanamaker's expansion demonstrated the retailer's commitment to the area. The store's convenient location within a block of the Astor Place station of the new IRT subway, construction, may have played a part in the decision. Wanamaker engaged the D. H.Burnham & Company of Chicago to design the fourteen-story annex at 756-770 Broadway (1903-07). Clad mostly in terra cotta, this Renaissance Revival style shopping palace contained thirty-two acres of retail space and occupied the entire block when finally completed.
NOHO Historic District, nyc.gov

The Wanamaker's "annex" building still stands today, although we know it as 770 Broadway, or the KMart building (and the basement is still accessible from the Astor Place station).  The building is corporate home to America Online and J.Crew, among others.  The original "Iron Palace" no longer stands, and in Part II I'll look at its demise.

A view looking south on Broadway showing the original A.T. Stewart "Iron Palace" (center) and the new Wanamaker's annex (background).

The "Bridge of Progress" connecting the two Wanamaker's buildings over 9th Street between 4th Avenue and Broadway, c. 1924 (looking west).
NYPL Digital Gallery

Some other articles from the New York Times:

• A.T. Stewart death announcement and obituary
  DEATH OF A.T. STEWART.; CAREER OF THE MERCHANT PRINCE (April 11, 1876)
• A.T. Stewart & Co. announces it is going out of business
  RETIRING FROM BUSINESS; THE FIRM OF A.T. STEWART & CO. WINDING UP AFFAIRS (April 16, 1882)

View looking northwest from 9th Street and 4th Avenue, the site of the 1862 A.T. Stewart building, now the Stewart House cooperative apartments.  (Author, 2010)

9th Street between 4th Avenue and Broadway is also known as "Wanamaker Place".  (Author, 2010)

An Interesting Artifact

The Lafayette Street traffic pattern we know today--past Astor Place, slight jog to the right, then merging up 4th Avenue--was apparently made possible by the construction of the Wanamaker annex and the Astor Place subway station.  Maps prior to the construction connect Cooper Square (west side) directly to 4th Avenue (as it does today), but Lafayette Street effectively dead ends at 8th Street.

From Bromley, 1891.  Note the marked triangular area which comprises an extension to Lafayette Street today.  Also note the "Hilton Hughes" name in the upper left; this map was drawn after the 1882 transfer of the A.T. Stewart company, and before the Wanamaker acquisition.

From Randall & Blackwell, 1867.  Note A.T. Stewart store.
NYPL Digital Library

From Bromwell 1899.  Note the Iron Palace (555) is now labeled John Wanamaker.
NYPL Digital Library

From Bromwell 1916.  The annex is complete and the lot trimmed to the line we know today.
NYPL Digital Library

3rd Ave at 9th St, Stuyvesant St, 1856

An 1856 view down Stuyvesant Street from the Cooper Union Foundation Building. The steeple of St. Marks Church in-the-Bowery can be seen in the background (center) and the Baptist Tabernacle is just to the right, across Second Avenue.

NYPL Digital Gallery

Ninth Street Bread N Cake Bakery
NYPL Digital Gallery

c. 1860, looking north from 9th Street along the east side of 3rd Avenue. The Bread N Cake Bakery can be seen to the right.
NYPL Digital Gallery

An overhead view from a similar position as the first photo c. mid-1950's.  Note that 172 East 9th Street is still standing nearly 100 years later.  Also note long-time business Kamenstein Bros. Hardware on the corner of Stuyvesant St.--Is it coincidental that another paint business was near that site in 1856?
By the El, by Lawrence Stelter

Street level, looking east, c. 1895. Although the Bread N Cake Bakery sign no longer appears, the distinctive double-chimney building remains on the left.
King's Photographic Views of New York

Looking west, c. 1940. Note the 3rd Avenue El station, the Bible House (center) and the Wanamaker's Building (background).
NYPL Digital Gallery

Looking west, c. mid-1950's.  Note the striking red brick of the Bible House, and the direct line of sight along Stuyvesant Street through Astor Place.
By the El, by Lawrence Stelter

See this view today (Google Maps).